20. `Pearl and Dean´

Bildschirmfoto 2015-11-17 um 19.46.29

The term GAP stands for General, Audience, Profile. This shows the percentage of people in a certain category that watch movies at the cinema.

´Our perfect audience member`  we are aiming our film at is 40 and upwards which means we are covering about 50% which is half of the the population . Which means that if we actually started our movie it could become quiet popular since 50% matches our ideal audience member. This backs up our decision on our ideal audience member.

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