20. `Pearl and Dean´

Bildschirmfoto 2015-11-17 um 19.46.29

The term GAP stands for General, Audience, Profile. This shows the percentage of people in a certain category that watch movies at the cinema.

´Our perfect audience member`  we are aiming our film at is 40 and upwards which means we are covering about 50% which is half of the the population . Which means that if we actually started our movie it could become quiet popular since 50% matches our ideal audience member. This backs up our decision on our ideal audience member.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s